The client
AMO Services is a construction company in Grays, established in 2011 and covering Essex and London — new builds, commercial works, home renovations, loft conversions, kitchens, electrical work and bricklaying. It is Mark Baker's second business, alongside AMO Rendering.
The problem
One firm doing seven quite different trades is hard to sell in a single paragraph. A homeowner searching for a loft conversion and a developer looking for groundworks want completely different pages, and neither wanted to read about the other. Both businesses also had to be run from one login rather than two systems.
What we built
A page per trade — new builds, commercial, renovations, lofts, electrical, kitchens, bricklaying — each one landing its own searches and each one ending at the same free-quote form. The story that ties them together is the one AMO actually sells on: one team from first visit to final handover, building and electrical under one roof, a written quotation before anything starts. Enquiries land in the same BizzFlow CRM as AMO Rendering, so Mark runs both businesses from a single login.
Results
Two businesses, one back office. The seven trades each have somewhere to rank instead of sharing one crowded page.